THE NEXTBOUND FRAMEWORK
NextBound’s value and differentiation stem from a proprietary framework that we applied at various companies for two decades – from Dow Jones Components and global F500s to startups and SaaS unicorns. The framework looks like a continuum of four shapes – the “Circle Square Square Triangle,” as we playfully call it. More formally, it is The NextBound Framework. It establishes seamless continuity between your brand, marketing, and corporate communications. When we partner with you, we follow four steps:
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Learn more about how NextBound’s advisory, brand, marketing, and communications services utilize the framework to help you stand out in the marketplace.
Determine your range of voice and volume:
We rationalize with you how far to project your brand and business. Focus within your competitive landscape? Expand to a broader sector? We call this your “sphere of influence.”
Establish your messaging tree:
We help you drive your industry’s dialogue. We storyboard your company or product story, determining key messages across multiple “branches” – from industry trends and corporate positioning to product capabilities and customer benefits.
Plan, activate integrated marketing:
Utilize our “campaign canvas” to align your messaging tree with integrated marketing or communications plans. Every campaign activity or asset scratch the back of those before it and sets up those ahead of it, creating a 12-month plan that outclasses competitors.
Rationalize your cost structure:
We can help determine the best cost structure for putting your messaging and campaigns into play within your sphere of influence by correlating your budget with the advantages and disadvantages of inhouse, contractor, and agency resources.
Our Services
ADVISORY & EMBEDDED
Embed CMO, brand resources to support
your startup, scaleup, or transition needs
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Brand & Creative
Establish, evolve, refresh your brand
identity and customer experience
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GROWTH MARKETING
Create successful demand gen campaigns
with a proven integrated marketing approach
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PR & COMMUNICATIONS
Broaden awareness and ensure “one voice”
in and outside of your company
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Are you ready to be
Boundless?
If you understand the value of harmonizing your brand, marketing, and communications, and if you believe in being boundless in ideation, creativity, and strategy, then we need to talk. We innovate the art and possibility of marketing to help our clients stand out in crowded marketplaces. We are not bound to the status quo. We are bound to what’s next. If you genuinely share this ambitious spirit, connect with us now. Your marketing deserves it.