NextBound, Author at NextBound Marketing

It’s Time to Put Greater Stock in Event Marketing – How to Apply a Strategic “Portfolio” Approach

by NextBound | Jan 25, 2024 | Marketing

I recently had the privilege of joining a podcast run by Paige Buck at Kennedy Events, a San Francisco events marketing agency. We were joined by a good friend and partner, Maeve Naughton, of MKN Consulting. Together we covered a topic that has been neglected at many...

How to Expand Marketing’s Role to Influence Materiality And Corporate Culture for Businesses

by NextBound | Oct 17, 2023 | Marketing

NextBound started with a belief it could close a common gap within most businesses – integrating brand, marketing, and corporate communications as one harmonized symphony serenading their marketplaces. The strategic need is significant. But most companies simply do...

An AI Sanity Check for Marketing

by NextBound | Sep 18, 2023 | AI, Marketing

It’s happening again. Another technology hype train is steaming toward a business near you. This time, the hype is overflowing with AI. The current frenzy may feel like a runaway train, but this sanity check will reveal it is more of a bullet train with room for you...

Brand Basics: Crafting a Memorable & Consistent Brand Identity

by NextBound | Sep 16, 2023 | Brand, Marketing

The concept of “brand” is frequently misconstrued. Many reduce it to mere logos and color palettes, but it delves much deeper. It’s not just what meets the eye. A brand is interwoven with overt and subliminal perceptions, feelings, and reactions. As we explore...

The Most Important Decision Driving PR Operations – Top-tier vs. Any-tier

by NextBound | Sep 15, 2023 | PR

The business world is based on models. Their structure enables appropriate strategy, operations, and metrics. When a founding executive team pitches investors for funding, they eagerly explain their business model. Sales has a model for selling and enablement. Finance...