Brand Archives

Brand Basics: Crafting a Memorable & Consistent Brand Identity

by NextBound | Sep 16, 2023 | Brand, Marketing

The concept of “brand” is frequently misconstrued. Many reduce it to mere logos and color palettes, but it delves much deeper. It’s not just what meets the eye. A brand is interwoven with overt and subliminal perceptions, feelings, and reactions. As we explore...

Brand Basics: Key Essentials That Influence Customer Psychology & Brand Positioning

by NextBound | Sep 7, 2023 | Brand, Marketing

In the eyes of many, branding is often relegated to mere visual elements – a catchy logo, a distinct color. However, it’s imperative to understand that branding transcends this superficial understanding. It’s a psychological framework deeply tied to subconscious...

Brand Basics: How to Connect With Your Audience

by NextBound | Sep 4, 2023 | Brand, Marketing

Storytelling is an ancient art form, an inherent human practice that dates back millennia. But in the context of branding, it assumes a critical role. Unfortunately, superficial marketing tactics often overshadow the true essence of brand storytelling. Many still...